Imported all the way from the Netherlands, Oranjeboom has a history as rich as its flavour. But how did this iconic Dutch beer end up in Kiwi fridges?
A Legacy Born in 1671
Founded in Rotterdam over 350 years ago, Oranjeboom translates to “Orange Tree,” a nod to Dutch royalty. Originally brewed to serve the noble class, the brand has since evolved to become a global favourite — especially known for its strong, no-nonsense variants.
Arrival in New Zealand
The Village Road brought Oranjeboom to New Zealand to offer something different — a beer with heritage, character, and punch. From the crisp 8% to the bold 12%, it’s a go-to for customers seeking a premium experience without the top-shelf price tag.
Dutch Soul, Kiwi Spirit
The branding nods to Dutch culture with windmills, bikes, clogs, and bold colours — but it resonates with Kiwi beer lovers who appreciate originality and strength. It’s fun, straight-up, and proudly different.
Whether you’re after something for the weekend or stocking up for autumn evenings, Oranjeboom offers something distinctive. Available now in 500ml cans, in 8% and 12% — both in short supply!